We generate leads through performance marketing
AcquireSource is a lead generation company. We are not a lender, we do not provide loans, and we do not make credit decisions. Our business is marketing: we connect Canadians who are actively looking for financial products with the licensed companies that offer them.
How our leads are created
Every lead we deliver starts with a real person searching for a financial product, and ends with their consented application in the hands of one licensed partner.
We build and operate finance websites
We run our own network of Canadian finance websites. Each site publishes original educational content that helps visitors understand borrowing, credit and their options.
We invest in search and paid media
Our team runs search engine optimization, content marketing and paid campaigns on Google, Microsoft and Meta. Every visitor arrives because they searched for or clicked on information about a product they wanted.
Visitors become leads by choice
When a visitor decides to apply for a product, they complete a form and consent to being connected with a lender or service provider. That completed, consented application is the lead.
Leads go to licensed partners
Each lead is matched against partner criteria and delivered to one appropriate licensed company. Our partners make their own underwriting and credit decisions using their own verification processes.
What we bill for
Our clients are the licensed lenders, credit counselling services and finance brands that receive our leads. We invoice per lead delivered, or per converted lead, at agreed rates.
✓Marketing fees only
Every dollar we earn is a marketing fee for a delivered lead. Our invoices itemize leads by client campaign, at a set price per lead.
✓Business to business
We bill companies, never consumers. Our clients are licensed lending partners, credit counselling organizations and financial service brands.
✓Never a lender
We never lend money, hold consumer funds, or collect payments from borrowers. Loan products are offered exclusively by our third party licensed partners.
Who we work with
Licensed Canadian lending partners, credit counselling organizations and financial service brands, with US expansion underway. If your company purchases leads, or you are a publisher with finance traffic, we would like to hear from you.
Lead buyers
Licensed lenders and finance brands looking for consented, criteria-matched applicants. Delivery by portal, email or Publisher API, billed per lead at agreed rates.
Affiliates and publishers
Publishers with finance traffic who want to monetize it honestly. See how the affiliate program works or use our whitelabel forms.
Compliance first
Consent travels with every lead, our traffic rules ban misleading claims, and every partner is reviewed personally before their first lead moves.
Want to work with us?
Apply to the affiliate program, or email us about buying leads: info@acquiresource.com
Become an Affiliate